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The Finch Brands blog and ‘Champions of Purposeful Change’ podcast contain our latest perspectives on the worlds of branding and business-building. Across platforms, stay in touch with us here. Filter By: All Articles Podcast May 8, 2024 Putting Guests at the Center – with Elizabeth Oates of ULTA Beauty On this episode, we catch up with Elizabeth Oates, Vice President of Consumer Insights and Guest Services at ULTA Beauty. Join us as Elizabeth walks us through her career and… Read More May 1, 2024 Seventh (of Ten) Sign It’s Time to Switch Insights Community Providers Does your insights community partner lack cutting-edge market research tools, hindering your ability to collect in-depth survey data?… Read More April 26, 2024 M&A Moments: Align on Purpose, Mission, and Values During moments of change like mergers and acquisitions, here’s how to evaluate purpose, mission, and values to enhance the company’s cultural integration. Read More April 17, 2024 Sixth (of Ten) Signs It’s Time to Switch Insights Community Providers Is your insights community provider recommending major changes based on small sample sizes? It’s time to switch providers and enhance your market research. Read More April 10, 2024 Channeling the Voice of the Customer with Brittany Kennedy of Sysco On this episode, we catch up with Brittany Kennedy, Director of Research and Insights at SYSCO. Read More April 4, 2024 Communicating M&A with Customer Centricity in Mind Discover how to communicate mergers and acquisitions with a customer-centric approach to ensure customer loyalty and market patience during transitions. Read More March 12, 2024 Innovation Through Insights with Matt Thell of General Mills Matt Thell, Senior Strategist at General Mills joins podcast host and President of Finch Brands, Bill Gullan to talk insights and innovation. Read More March 8, 2024 Champions of Purposeful Change™ Podcast Champions of Purposeful Change spotlights those who are making an impact in their companies - especially those making a difference in Insights roles. It combines compelling career journeys with the… Read More January 24, 2024 Endorser Brand Strategy and Naming: M&A Minute A brand architecture technique that organizations use when they’re acquiring companies is using an endorser. Learn all about endorser brand strategy. Read More January 15, 2024 Unveiling the New Finch Brands Website Our shiny new website showcases our key product areas, from Finch Insight Communities to M&A Brand Integration, better than ever before. Read More December 12, 2023 How to Effectively Roll Out Your New Brand: M&A Minute When M&A branding complexity is difficult or intimidating, consider a staggered rollout as a valuable option for brand migration and brand integration. Read More December 5, 2023 Using Decision Trees for M&A Transactions: M&A Minute Using a decision tree can help you systematically migrate your brands when making a string of acquisitions. Find out how in M&A Minute episode 8. Read More Page of 23 Sign Up For The Finch 5 Newsletter Five thoughts, topics, and tips to inspire you. Finch Brands is a real-world brand consultancy – with robust and integrated expertise across research, strategy, and design. Founded in 1998, we help companies at key moments clarify, strengthen, and activate the full potential of their brands and businesses. Practical – yet provocative – we are Champions of Purposeful Change™ both inside client businesses and in how they go to market. LinkedIn Instagram YouTube X Facebook Services Who We Are Meet The Team Careers Case Studies Contact Us Popular Articles Real-World Brand Building – The Listen, ... Managing Change: Employee Engagement Dur... Why the Best Post-M&A Brands Are Bu... 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